Social media is an ecosystem of connected people, where celebrities and influencers are among the most trusted media properties – each as powerful as the number of followers they attract. For a brand, they represent an opportunity to speak to consumers in a voice they will listen to, in the places they hang out.
Making those conversations happen, and ensuring they matter, is where theAudience comes in. By creating content that taps into the values and passions a brand shares with its consumers, then amplifying it through a select network of influencers, theAudience enables your brand message to truly resonate with your customer base.
We work with some of the world’s most iconic brands and entertainment properties
Celebrity & Social Influencers
We have developed a powerful, interconnected network of over 6,000 celebrities and social influencers
A Billion Consumers
Every month, we reach over a billion consumers with over 5,000 pieces of content
We analyze past social performance and recommend new approaches – either brand-wide, or specific to a particular product, campaign or audience.
We create, schedule, & publish content on the client’s behalf, & provide full-scope MCN management, video syndication and detailed performance analytics.
In order to amplify campaigns, we deploy focused groups of celebrities and social influencers to carry brand messages authentically into the social graph.
We have an extensive creative & editorial studio, which produces industry-leading social content of every kind, from text and image-based posts, to music videos and documentaries.
‘BackStage’ Publishing Platform
We have a proprietary publishing workflow and analytics platform – that manages every stage of the social publishing process, at massive scale.
We have a highly scalable and cost-effective social paid media buying capability, which is 4-10x more efficient in key categories than other Facebook preferred marketing developers.