Social media is radically different from any other form of mass communication. It’s an ecosystem of connected people and brands, interacting with one another, and sharing content that elicits feedback. The more meaningful the content – the greater the share of voice.
For the past five years theAudience has pioneered how brands create conversations that matter within social. By creating custom content that taps into the values and passions a brand shares with its consumers, and distributing it through a carefully curated network of influencers, we enable brands to become active, meaningful participants in popular culture.
We work with some of the world’s most iconic brands and entertainment properties
Celebrity & Social Influencers
We have developed a powerful, interconnected network of over 6,500 celebrities and social influencers
A Billion Consumers
Every month, we reach over a billion consumers with over 5,000 pieces of social content
We interrogate your brand, your consumer, and your challenges, to recommend the best engagement strategy – brand-wide or product/campaign specific.
We create, schedule & publish industry-leading social content on the client’s behalf on every major social platform, underpinned by detailed performance analytics.
In order to amplify campaigns, we deploy focused groups of celebrities and social influencers to carry brand messages authentically into the social graph.
We have an extensive creative & editorial studio, which produces industry-leading social content of every kind, from text and image-based posts, to music videos and documentaries.
‘BackStage’ Publishing Platform
We have a proprietary publishing workflow and analytics platform – that manages every stage of the social publishing process, at massive scale.
We have a highly scalable and cost-effective social paid media buying capability, that extends the reach of our content, and follows the audience across the wider web, through to conversion.